
Salesforce report: why we delayed the premiere
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Read more18 June 2026

The Salesforce Ecosystem Report Poland 2026 came together over months of work on the largest independent study of the Polish Salesforce ecosystem. When we closed the data, three patterns stood out clearly enough to talk about. None of them is hype. All of them change how you should think about your next year in this market.
<!-- ➕ ADDED (1) — study scale: 2025 vs 2026 in exact numbers --> ## How big this report actually is
Before the three patterns, a few numbers so "largest independent study" isn't just a slogan. The first edition, in 2025, gathered 1,003 participants, of whom 728 completed the survey in full. The report was downloaded more than 3,500 times across its Polish and English versions (teamcoandfriends.org/raport-ekosystemu-salesforce-polska).
The second edition, collected from December 2025 through the end of April 2026, closed at 904 participants and 585 complete responses. The survey takes 5-7 minutes, is anonymous, and runs on the Webankieta platform - no data is collected that could identify anyone (teamcoandfriends.org/badanie). This edition was also redesigned: dynamic question logic, updated Salesforce product areas, a stronger AI/Agentforce focus, and an entirely new neurodiversity section.
Why does the sample size matter before we get to the findings? Because every conclusion in this article - about juniors, AI, or pay - is only as strong as the sample behind it. 585 complete responses isn't a poll of 20 people from one company. It's hundreds of specialists across different cities, companies, and career stages who gave up 5-7 minutes in the middle of their workday to describe what their market actually looks like. We treat that as an obligation - which is why the rest of this article doesn't hide the less flattering numbers next to the more flattering ones.
Both editions side by side, for clarity:
*(source for both columns: teamcoandfriends.org/raport-ekosystemu-salesforce-polska and teamcoandfriends.org/badanie)*
Two things stand out in that comparison. First, the drop in both participation rows, more on that below. Second, the second edition gained something the first one didn't have: a standalone neurodiversity section. That's a good example of the survey not being a static form copied year to year, but a living instrument that responds to what the community signals matters.
Adoption of AI is no longer a side conversation. Agentforce — Salesforce's platform for building AI agents that act on real business processes — showed up across the responses, not just at the edges. This matters for your work: the tasks that used to define junior roles are increasingly the ones teams want to automate first. The specialists who understand how to design and supervise these agents are moving into a different category.
<!-- ➕ ADDED (2) — exact AI adoption numbers --> The numbers behind the impression: 86.8 percent of Salesforce specialists in Poland use AI daily in their work. But only 45.4 percent feel fully prepared to work with it (teamcoandfriends.org/raport-ekosystemu-salesforce-polska). That gap - over 40 percentage points between "I use it" and "I feel confident with it" - is the most practical takeaway from this edition. The question isn't whether AI will enter your daily work. It already has. The question is whether you close the competence gap before it starts deciding who gets the more interesting projects.
It helps to split that gap into two separate problems, because conflating them leads to the wrong training decisions. The first is tooling - which agent, for what, how to configure it, where its limits are. That problem is solved by a course or product documentation and closes relatively fast. The second is harder: trusting what an agent does unsupervised, and knowing when its decision is wrong before the mistake reaches production. That one doesn't close in a weekend. Separating these two layers - tool competence and oversight competence - is a more useful way to read your own readiness than a simple "I use AI / I don't."
The number of people entering the ecosystem at the junior level is getting smaller. That sounds abstract until you connect it to the point above: if entry-level tasks are the first to be automated, the traditional on-ramp into Salesforce narrows. A market that stops training its next generation eventually pays for it. This is one of the findings we think deserves the most honest discussion.
<!-- ➕ ADDED (3) — exact junior decline + honest note on survey size --> The numbers: the share of junior-level participants dropped from 13.66 percent in 2025 to 5.85 percent in 2026 (teamcoandfriends.org/raport-ekosystemu-salesforce-polska). That's more than a twofold drop in one year - in a survey the industry opts into voluntarily, so the real market shift could be even sharper than what shows up in the sample.
And here the No Bullsh!t principle requires us to say something that doesn't necessarily flatter the report itself: total participation also fell year over year - from 1,003 to 904 (and from 728 to 585 complete responses). We could sweep that under the rug and keep talking only about "the second edition of the largest study." We don't. A smaller sample means the conclusions about juniors, pay, or sentiment deserve a bit of humility - this is still the largest study of its kind in Poland, but a smaller one than last year, and it's worth saying that out loud before anyone accuses us of overstating the scale.
Why might participation have dropped while the industry keeps growing? We don't know for certain from the survey data alone - and honestly, any answer here would be speculation, so we're not presenting it as fact. We can flag two hypotheses explicitly as hypotheses, not conclusions: fewer new juniors means a smaller pool of people who could even fill out a survey about entering the profession; and a market that is "stabilizing" after turbulent years may also mean fewer urgent reasons to seek out fresh salary information - in a calmer year it's easier to skip a survey you'd have answered immediately in a more uncertain one. Both are consistent with the rest of the report, neither is quantified in it - so they stay hypotheses, not another number in the table.
After a few turbulent years, both pay and sentiment are settling. Stabilization is not the same as stagnation — it means the wild swings are over and you can plan against a steadier baseline. For a raise conversation or a job change, that is useful context: you are negotiating against a market that has found its footing, not one in free fall.
<!-- ➕ ADDED (4) — business role growth + EU ICT market context --> One shift is unambiguous: business and management roles are growing faster than anything else - +37.84 percent year over year, driven mainly by Product Owner and CRM Manager positions billed on a B2B basis (teamcoandfriends.org/raport-ekosystemu-salesforce-polska). That fits the rest of the picture: as execution tasks increasingly move to AI, value shifts toward the people who can design and manage those processes.
For scale - this isn't a niche market. Across the EU in 2025, more than 10 million people worked as ICT specialists, or 5.0 percent of total EU employment, and that number grew 59.4 percent between 2015 and 2025 - more than six times faster than overall employment growth in the same period (Eurostat, ICT specialists in employment). The Polish Salesforce ecosystem sits inside that much larger, still-growing market - context worth knowing before anyone calls it niche.
Put those two numbers side by side, because together they say more than either does alone. The EU-wide ICT market has grown roughly six times faster than the job market overall for a decade. Inside the Polish Salesforce ecosystem, the fastest-growing group of roles is no longer developers or admins, but people managing product and client relationships. In other words: the whole technology market is growing, and within it, the share of roles that aren't purely about writing code or configuration, but about deciding what gets built and why, is growing too. For anyone planning a career path today, that's a signal to treat "hard" and "soft" skills not as alternatives, but as two legs of the same table.
The report is free for everyone, made possible by our partners and sponsors, and grounded in the answers the community shared with us. That is the whole point — research made by the ecosystem, for the ecosystem. You can read the detailed findings in the Salesforce Ecosystem Report Poland, and learn more about how it is built on the study page.
<!-- ➕ ADDED (5) — report partners + 9 study areas + neurodiversity --> Specifically, who is behind it: the diamond partner is Craftware, the gold partner is TeamCo Cloud, and the silver partners are Sofigate and NewDataLabS. The list also includes Webankieta (the survey platform), Coffee & Force, and Cashify, and the TeamCo & Friends Foundation operates as an official Salesforce Trailblazer Workforce Partner (teamcoandfriends.org/raport-ekosystemu-salesforce-polska). Without these partners the report wouldn't be free - they, not the reader, pay for the data to be available to everyone.
The report itself covers 9 thematic areas - from community demographics and geography, through roles and experience, compensation and benefits, to AI and Agentforce adoption, neurodiversity and accessibility, and job mobility and market sentiment (teamcoandfriends.org/badanie). One of those areas appeared for the first time in this edition: 18.63 percent of participants identified as neurodiverse (teamcoandfriends.org/raport-ekosystemu-salesforce-polska). This is the first time we asked this question in the survey at all - and the number is too large to keep designing hiring processes in this ecosystem as if these people weren't there.
<!-- ➕ ADDED (5b) — what these numbers mean depending on who you are --> ## What these numbers mean depending on who you are
Three people looking at the same data will take three different things from it - and all three readings are valid.
If you're an experienced specialist - the gap between 86.8 percent using AI and 45.4 percent feeling ready is your competitive edge, if you close it first. The 37.84 percent growth in business roles shows where it pays to build skills if you're thinking about your next career step - not just "go deeper technically," but also "get closer to the business decision."
If you're entering the ecosystem, or considering it - the drop in junior participation from 13.66 to 5.85 percent is uncomfortable but important information. It doesn't mean the door is closed. It means entering purely on execution-task volume is harder than a year ago, because AI is taking over part of that volume. The stronger entry card is the ability to work alongside agents, not avoid them.
If you're hiring or building a team - the shrinking junior pipeline is a warning sign a few years out, not a quarter out. A team that stops investing in juniors today because "AI will handle those tasks anyway" may, in three or four years, have no one to promote into mid- and senior-level roles. That's exactly the mechanism the article's original conclusion points to: a market that stops training its next generation eventually pays for it - except the one paying is the employer, not just the junior.
What is the Salesforce Ecosystem Report Poland 2026?
It is the latest edition of an independent study of the Polish Salesforce ecosystem, run by the TeamCo & Friends Foundation in Lublin. It maps skills, trends, pay and market sentiment using the community's own answers.
What are the main themes this year?
Widespread adoption of AI and Agentforce, a shrinking pipeline of junior specialists, and a stabilization of both salaries and market mood.
How much does the report cost?
Nothing. It is free for the whole community, thanks to our partners and sponsors.
<!-- ➕ ADDED (6) — two additional questions --> Is the second edition representative, given fewer participants than the year before?
It's still the largest study of its kind in Poland - 904 participants and 585 complete responses is a solid sample for a niche, technical ecosystem. But the drop from 1,003 participants and 728 complete responses in 2025 is real, and it's worth keeping in mind when reading conclusions about the scale of shifts like the junior decline - the direction is credible, the exact size of the effect calls for caution.
Where can I find exact salary data broken down by role and experience?
In the full report, free after signing up on the report page. This article covers three patterns visible in the aggregate data - salary medians by role, experience level, and employment type (B2B / employment contract) are in the document, not in this summary.
Why is the report free if putting it together costs money?
Because partners and sponsors cover that cost - Craftware as diamond partner, TeamCo Cloud as gold partner, Sofigate and NewDataLabS as silver partners, plus Webankieta, Coffee & Force, and Cashify (teamcoandfriends.org/raport-ekosystemu-salesforce-polska). The model is simple: companies that work inside this ecosystem every day fund the data the whole community uses, not just their own clients.
<!-- ➕ ADDED (5c) — methodological limits, stated plainly --> ## Limits worth knowing about
Since we're on the subject of honest numbers, one thing about the method itself deserves a mention. This is a self-selected survey sample - everyone who filled it in did so on their own initiative, because they saw the link and chose to respond (teamcoandfriends.org/badanie). That's not a flaw unique to this study - it's a feature of nearly every open industry survey, in Poland and elsewhere. But it has one consequence worth keeping in mind while reading the findings: people active in the Salesforce community, following TeamCo & Friends or present on Trailblazer Community, are more likely to see the survey and complete it than people who work in this ecosystem but stay away from community activity altogether.
That doesn't change the direction of the findings - the junior decline, the growing role of AI, and the rise of business roles are pronounced enough that sample bias alone is unlikely to explain them. But it does change how literally to take the exact percentages. 5.85 percent junior participants isn't a claim that "exactly this share of juniors exists across the entire Polish Salesforce market." It's "among people engaged enough to complete this specific survey, this share reported junior level" - and that kind of precision, in our view, is what separates an honest reading of the data from an inflated pitch for the report as an oracle.
The 2026 picture is not dramatic, but it is honest: automation is climbing the value chain, the junior door is getting narrower, and the market has stopped shaking. If you work in the Polish Salesforce ecosystem, these are the trends to plan around — and the report is there to give you the detail behind them.
<!-- ➕ ADDED (7) — closing the honesty thread --> The same report that shows the junior decline also shows a decline in how many people took part in it. We're not hiding that second number, because the No Bullsh!t principle doesn't get suspended for data about ourselves - it applies even when it would be more convenient not to mention it.

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